Client: Enquire®
Category: Branding
At Enquire® I had the opportunity to define and create a unified brand. Through assessing existing material, target audience, design trends, and other SaaS products, I created a set of standards to use across the business for anything client or prospect facing. The main concept for the brand was to own the existing blue color, and build a friendly, direct, and bold SaaS-styled brand that could express the user-friendliness of the products as well as the robust functionality.
These are some sample pages from the brand guide I created for distribution across the company. Contained in the guide is a comprehensive set of guidelines for each part of the brand to help guide external-facing materials. Some of the key parts I defined include: a defined tone and voice for the overall brand, a new style and set of icons for each product, a new color palette to complement and accent the primary blue of the brand, and new typographic style.
