Services
I offer skills in various areas of Visual Design.
Branding
Design and thought systems to define a company or product.
Graphic design
Static design, whether digital, print, or hybrid.
Motion Graphics
From gifs to text motion to fully illustrated.
Illustration
Digital representation of ideas, whether as a standalone or part of something bigger.
Web Design
Representation on the web, from landing pages to websites.
Work
Hyperproof Design
Graphic Design
While defining and leading the marketing design effort at Hyperproof, I concepted and executed on a large variety of materials spanning most customer- and internal-facing mediums including ebooks, one-pagers, presentations, paid ads, and illustrations.
Hyperproof Events
Graphic Design
As the Sr. Graphic Designer for Hyperproof I concepted and produced a series of event booth materials to launch the inaugural year of Hyperproof's event presence.
Hyperproof Animated
Motion Graphics
In order to increase engagement and communicate a complicated SaaS product, I designed motion graphics for a few applications. The motion served to draw interest and help communicate the story of the product visually.
Hyperproof Illustration
Illustration
The Hyperproof brand relied heavily on illustration as a core component to tell a visual story, and I had the opportunity to create a wide variety of illustrations to help communicate the complexities of the platform in a more compelling and engaging way.
Hyperproof Branding
Branding
While at Hyperproof I worked on extending, elevating, and experimenting with the brand. This included some logos for use on partner materials, based on the Hyperproof logo but extending it to be recognizable as a targeted element, business cards, partner brand guide, and more.
Enquire® Brand Guide
Branding
At Enquire® I had the opportunity to define and create a unified brand. The main concept for the brand was to own the existing blue color, and build a friendly, direct, and bold SaaS-styled brand that could express the user-friendliness of the products as well as the robust functionality.
Enquire®
Graphic Design
As the marketing designer for Enquire® I created a variety of client- and prospect-facing marketing materials. In this role I designed an overall concept for each part of the brand, including external ads, slide decks, flyers, and social media. Part of this process included testing and iterating concepts for efficacy.
Enquire® Product Promos
Motion Graphics
While at Enquire® I added value to the brand through concepting and executing a story-driven video style to explain product features. In addition I created gif teasers of the promo videos for email distribution.
Enquire® Web Design
Web Design
In the Enquire® marketing department, I worked on websites and landing pages including a redesign of the company website. I was responsible for these from concept to execution, and used this opportunity to help guide the brand and overall strategy for acquiring and converting leads.
GlamCam Logo
Illustration
While at Wellbiz™ Brands, Inc. we released a new app called GLAMCAM, allowing users to simulate eyelash extension using their phone camera. I was fortunate enough to design the logo; a minimal, clean, polished, and elegant look that would elevate the brand.
Amazing Lash Studio®
Graphic Design
While at Wellbiz™ Brands, Inc. I had the opportunity to work on a few distinct brands, one of which was Amazing Lash Studio®. I created a variety of marketing materials for various campaigns and initiatives while staying within brand guidelines but pushing them to create innovative solutions.
Elements Massage®
Graphic Design
While working at Wellbiz™ Brands, Inc. I had the opportunity to work on the Elements Massage® brand, using the existing branding and keeping it modern and innovative. I worked on many design pieces in this capacity, including campaigns, pilot programs, and individual store requests for ads and signage.
Elements Massage® Promos
Motion Graphics
In order to add additional value to the brand, I created animated gif digital promos for Elements Massage®. Created in After Effects and Photoshop, and designed to fit within social media and ad file size limits.
National Lash Day - Amazing Lash Studio®
Motion Graphics
For the National Lash Day campaign I created an animated gif featuring a custom hashtag design and pushing the boundaries of the brand style, as well as custom color-corrected photography to emulate the brand studio photography, for targeting the brand's 30 yr old market through social media.
Infographic Elements
Illustration
An assortment of infographic elements designed to be able to show specific metrics based on a central theme, usable for digital, web, or print.
Trade Compliance
Motion Graphics
This animation is a redesign from existing content about Trade Compliance, which is intended to replace the current outdated product. I am responsible for design, image selection, storyboard, and animation.
Leidos Code of Conduct
Graphic Design
This piece was a mockup of the Leidos Code of Conduct design for print. Using the client's branding, the task was to create a series of pages that conveyed the style that would be used for the full document once approved by the client.
Grammar Slayer
Illustration
Engaged by a freelance copy editor to create a logo, I created these options for the brand, offering an array of illustrated styles.
Ethical Tip
Motion Graphics
This was a new product designed for SAI Global to be a quick, light, and fun piece for clients to use to inform their employees about important ethical best practices. The animation style for this product was designed by a team of two including myself, with input from stakeholders.
Ethical Tip Style Guide
Branding
The style guide for Ethical Tip defines all of the necessary pieces and design choices so that the product could be easily outsourced for production. I wrote and designed the style guide using elements of the animation to form a sense of unity and make it easily recognizable for a studio.
Medical Answering
Web Design
As part of the rejuvenation of Tunstall Americas' Medical Answering Services, I designed and created a responsive template that could be used for each local service to engage potential clients and guide them through a description of services to the call to action contact form.
Mallard Mayhem
Illustration
Mallard Mayhem is a game that was created as a virtual reality version of Duck Hunt for a 24-hour game jam, specifically for the HTC Vive. For this project I guided a team of 4, helped design the gameplay and mechanics, and created the logo/splash screen.
Puma Energy Posters
Graphic Design
The companion to the Puma Energy Code of Conduct, these posters were created to be posted around the buildings for employees to see every day, in order to reinforce compliance to the Code of Conduct
Puma Energy Code of Conduct
Graphic Design
This Code of Conduct was created for the Puma Energy client, and features their branding used in a consistent yet intriguing and new way. This was a mock-up of a print booklet layout that would be handed out to employees for their education on the company's processes and expectations.
Mech
Motion Graphics
P.O.M.M. is a top-down 2D shoot-em-up game about a Mech mechanic who decides to destroy the space station he works on using a modified Mech from his shop. I created the assets for it, including an animated menu and a mech designed to be controlled by the keyboard, with damage and game over effects.
Tunstall Americas
Graphic Design
I created a set of marketing collateral and tradeshow display materials while creatively directing a cleaner, more modern style, but keeping within corporate guidelines.
About
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2022-2023
Sr. Graphic Designer
Hyperproof
Led the design for Hyperproof's marketing department, ensuring consistent branding throughout the company and successfully communicating a complex SaaS platform to potential leads.
- Increased deliverables and quality of content created by outside resources through art direction and the implementation of streamlined workflows and processes.
- Collaborated with internal stakeholders to develop a targeted brand expansion strategy.
- Efficiently coordinated design assets for marketing campaigns and created templates to improve efficiency in the workload.
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2021-2022
Marketing Designer
Enquire
Led the design direction and exceeded expectations by creating a new brand identity and cohesive materials that increased qualified leads and conversions.
- Built trust with the marketing team through timely delivery of robust materials and audience-oriented design, spanning across all company-wide design and UX efforts.
- Developed a tech-oriented brand using data-driven value statements, striking graphics, and product features to create a strong market presence.
- Boosted external ad campaign performance by 300% by optimizing design to increase clicks.
- Initiated content and design projects that strengthened the brand's unified voice and solidified its position in the market.
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2019-2020
Graphic Designer, Contract
Wellbiz™ Brands, Inc.
- Designed and delivered graphics for four distinctive brands, including corporate branding, and provided support to franchisees for their custom requests.
- Collaborated with different brand marketing departments of the Shared Services group to build trust through efficient graphic design solutions.
- Elevated brand and design elements in national campaigns while maintaining brand standards and enhanced campaign value through animated gif solutions.
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2017-2019
Graphic Designer/Animator
SAI Global
- Produced engaging e-learning courses by creating graphics and animations using Adobe Photoshop, Illustrator, and After Effects.
- Revitalized product designs through the development of new animation products Kinetic Text and Ethical Tip.
- Streamlined animation production time and increased efficiency by implementing automation through Adobe Character Animator, resulting in a 70% decrease in turnaround time.
- Contributed to company-wide improvements by playing a key role in implementing Agile Scrum methodology for new product design.
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2013-2017
Marketing Graphic Designer
Tunstall Americas (now part of Connect America)
- Designed compelling user interfaces for web platforms using Adobe Illustrator, Adobe XD and Foundation framework, optimizing user experience and engagement.
- Streamlined brand design to enhance recognition of marketing collateral and presentations through modern and concise styles, utilizing Photoshop, Illustrator, and InDesign.
- Optimized mobile UX, resulting in a 16,000 increase in mobile sessions compared to the previous year.
- Successfully managed multiple projects simultaneously with minimal supervision, leveraging Jira Agile project management.
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Jan-Sept 2015
Team Lead/Visual Designer
Human Cannonball, Silver Bullet Games
BS Video Game Design capstone
Led and managed design and development for a team of 4 to create Human Cannonball for Android (by Silver Bullet Games) using Unity, Jira Agile, and Perforce.
- Designed all visual assets, including 2D in Adobe Photoshop and Illustrator and 3D in Autodesk Maya
- Directed 3 rounds of user testing and implementation of user feedback, including exhibition at 2015 Boston Festival of Indie Games
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2015
BS Video Game Design
3.91/4.0
New England Institute of Technology
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2010
AS Graphic Design, Multimedia
3.91/4.0
New England Institute of Technology
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