While at Wellbiz™ Brands, Inc. we released a new app called GLAMCAM, allowing users to simulate eyelash extension using their phone camera. I was fortunate enough to be able to design the logo for this software, which went through quite a few iterations as we figured out our target style, tone, and usage. In the end we wanted a minimal, clean and polished, elegant look that could be used in the app overlayed on top of screenshots, as well as outside the app in promotional material, and would elevate the brand.
