Client: Enquire®
Category: Graphic Design
As the marketing designer for Enquire® I created a variety of marketing materials for everything client- and prospect-facing. In this role I designed an overall concept for each part of the brand, including external ads, slide decks, flyers, and social media. Part of this process included testing concepts for efficacy and iterating based on the results.
One of the most important projects I worked on at Enquire was a series of external ads each month, leading to a 300% increase in click-throughs. These appeared on the websites of the different verticals that were the target markets. They were designed to be eye-catching and drive click-throughs to the landing pages through bright color, animated images and text, and value-based headlines with a clear cta. Each month used a headline that resonated with the current challenges the audience was facing. Additionally, I designed ads for a LinkedIn campaign to test the efficacy of sponsored posts for the target verticals.
These social graphics were designed to communicate a variety of content to the target audience, mainly consisting of existing clients. They feature a more unified brand approach to graphics than was achieved in the past, with clear styles within the brand for each type of post to be easily differentiated on social media.
